A big part of coaching is helping people make their belief systems explicit.
They want one thing to happen, but they end up doing something else.
Somewhere in between, the wires are getting crossed. This is usually where the belief lives.
It might be something like: “I’ll look stupid”, “It’s never worked before” or “I’ll get found out.”
Challenging the worldview of the belief is one way to proceed. A coach might help trace its operating assumptions and ask if they’re really true.