I talked about the upsides of publishing on your personal website yesterday: ownership, SEO, algorithmic immunity & creative freedom.
But the downside is the risk of shouting into the void; of no-one actually discovering your words, as they can more easily on Medium or Substack; products with discoverability built-in.
I consciously left nearly all social media after my experiments in Digital Minimalism, which are currently the most popular writings on this website (here and here).